Category

Graphic Design

Challenge 

Create a new and distinctive tea brand. Along with this brand create packaging design that shows a compelling story as well as stands out against the market of other tea brands.

Solution

When creating this brand I looked at storytelling strategies and I went towards elements that leaned more unique, future, and rational. I thought the story of scientifically modified tea would lead to some fun creative opportunities such as tea concentrate contained in test tube vials and using pipettes for the transfering of the tea concentrate.

Course

ART 320 Visual Indentity and Graphic Systems

Professor Matthew Willemsen

Spring 2025